How Staged Turns Into Sold
The talented marketing team at Briggs Freeman Sotheby’s International Realty put together a pamphlet outlining the strategic benefits of home staging, the highlights of which are shared below.
Staging a home isn’t just about nice furniture, art and accessories: it’s about a faster sale, for more money. Here’s why spending on staging now can turn into more cash at the closing table:
The Science
Staging is not just decorating. It’s applied market research that can make a house feel like a buyer’s dream home. Staging combines architecture, aesthetics and furnishings to manifest what really makes a home attractive to buyers — its emotional appeal.
Staging uses the lines of furniture to enhance a home’s architecture, turn large rooms into cozy retreats, and make small rooms feel larger. It helps buyers emotionally connect and showcases an engaging, move-in-ready home by strategically propping it with on-trend furniture, art and accessories to make a memorable impression.
Once engaged, buyers will be more committed and willing to increase their offer — as statistics prove. Staging increases perceived value. It minimizes a home’s negatives, accentuates its positives, and plays up the home’s unique features, increasing its perceived value. FYI: More than a quarter of buyers are more willing to overlook faults if a home is staged.
Staging uses the lines of furniture to enhance a home’s architecture, turn large rooms into cozy retreats, and make small rooms feel larger, seen in a listing Caroline Parrish staged and sold.
The Costs
Home staging costs can vary, as the price depends on what services are requested — from reorganizing existing furniture, paying for color consultation services, decluttering and packing, staging a few key rooms or staging the entire home with rental furniture and accessories.
Comfort Is Created staging is included in the listing services our founder provides to the sellers she represents.
The Bottom Line
Staging a home makes it more desirable.
Staging increases perceived value.
Staging helps a home sell faster.
Staging can increase a home’s sale price by up to 20%, on average.
Comfort Is Created is led by Caroline Parrish: a global real estate advisor licensed with Sotheby’s International Realty. Her strategic understanding of residential design, buyer psychology, and luxury market dynamics equips Comfort is Created to design homes that function beautifully for everyday living and resonate with buyers in any market.
Start a conversation to inquire about our services, and the strategic advantages we provide for homeowners and luxury real estate professionals.